About Mark

My journey started in technology sales at The Good Guys, where I spent over 5 years as a Senior Salesperson, consistently performing 120-140% above KPI. This experience taught me the importance of customer focus and the value of building relationships - skills that I still use today when working with businesses.

After leaving retail, I took a career break to upskill in digital marketing and AI automation whilst travelling Southeast Asia. This time away gave me the perspective to see how many Australian businesses were missing opportunities through manual processes and slow response times.

When I returned, I joined Localsearch as a SEM Customer Experience (SEM CX) Team Ambassador, leading and mentoring 15 customer experience staff. This role deepened my understanding of how businesses operate and where automation could make the biggest impact.

I've also worked as a Customer Service Manager at Shalex Industries, where I handled everything from sales and service to logistics, accounting, and office management. This hands-on experience in a small family business taught me the real pain points that business owners face daily.

Today, I'm the Digital Marketing Manager at Watt Utilities, where I focus on website development, social media growth, and backend automation. I'm also certified in Make Academy (both Basics and Foundations), giving me the technical skills to build complex automations that actually work.

What drives me: I believe that most businesses are missing 20-40% of their potential revenue simply because they're too slow to respond to opportunities or too busy with manual tasks to focus on what really matters. My mission is to help professional services firms in Brisbane and the Gold Coast capture these missed opportunities through smart automation.

When I'm not building automations, you'll find me staying up-to-date with the latest AI developments (I'm a self-confessed tech geek!) or sharing insights about the 80/20 rule of automation - where 80% of processes can be automated, but human intervention and guidance are still crucial for that final 20%.